Why did you choose Agricolus? What were your needs?
According to our sustainability goals, we define in Italy concrete projects with a particular focus in the tobacco regions (Veneto, Umbria and Campania).
Our business depends mainly on the quality of the raw materials we use for our products. From this point of view, the tobacco chain is undoubtedly one of the key figures in the pursuit of our economic, environmental and social objectives.
Philip Morris Italy invests more than 100 million euros per year in the purchase of tobacco, mainly of the Flue Cured Virginia and Burley types, and in related services, including agronomic consulting services, purchase, processing and shipping of raw and processed tobacco.
Our main focus is on promoting the production of high-quality tobacco, grown in conditions that protect the environment and allow for sustainable yields. Forecast models of Agricolus platform help us to promote an integrated crop management aimed at reducing and optimizing the use of pesticides.
We are raising awareness among farmers towards a more responsible use of chemicals and Agricolus is part of this vision.